A video about Ford's partnership with Jose Cuervo to create bioplastics. A closed-loop Instagram design telling Ford's closed-loop aluminum recycling story. And a few other examples of content created for various social platforms about Ford's sustainability efforts.

When Ford launched the EcoSport globally, they wanted a cohesive campaign – same look, feel, and idea – but customized for each region. So we sent people to explore unfamiliar countries in an SUV that made them feel at home, and introduced diverse audiences to the Ford EcoSport with a consistent message and voice that resonated around the world.

For 60+ years, Boy Scouts have been introduced to cars (and science and math) through the Pinewood Derby. Girl Scouts, on the other hand, have had cookies. No wonder women make up such a small percentage of automotive designers and engineers.

In an effort to get girls interested in designing, building and racing cars, we created the Girls' Fast Track Races. Troops across the country took part, with the finals airing live on the Today Show. Its second year is shaping up to be even bigger.

Ford wanted to tell the world that it's not just a car company, but a mobility company. To help explain what that means and the role Ford will play in people's lives this next century, we created this spot. It ran just before the kickoff of Super Bowl LI and across social media.

Ford Overdubs follow a simple formula: Take beloved TV shows from millennials’ youth, painstakingly re-edit them, then re-record the original VO talent spouting more product features and benefits than could fit in a nameplate brochure.

From Dragonball Z to Metal Gear Solid to Sailor Moon to the latest Power Rangers videos, this social campaign is some of Ford’s most viewed, shared and liked content, and a perennial favorite on the YouTube Ads Leaderboard.

For their sponsorship of the 2010 World Cup, we concentrated on something Hyundai and football had in common: Very loyal fans.

Research showed that the more informed consumers are, the more likely they are to buy a Hyundai. So we created a website that organized everything the internet had to say about Hyundai (good and bad) in one, simple, searchable site. In the month following the launch of HyundaiMomentum.com, sales were up 49% over the previous year.

A campaign celebrating Löwenbräu's return to its original formula. 

Every single facet in Ford's vehicles is purposeful. It's there to make the driver feel something: Confidence. Peace-of-mind. Thrill. Joy. For Ford's 2016 "Details by Design" campaign, these four films provided the details.

Peet's is hardcore. Peet's is where Jerry Baldwin (founder of Starbucks) learned to roast coffee. Jerry Baldwin knows that "no matter how good we would make Starbucks, it would never be Peet’s." Peet's now has 250 stores. When we did this campaign, they had less than 20 and didn't want want any more for fear that the quality would suffer.