Celebrating Löwenbräu's (short-lived) return to its original formula. 

I worked on PlayStation on and off during my time at Chiat. These are two of my favorites.

True story: In January of 2008, the U.S. auto industry was on the brink of collapse. Though Ford had taken steps to avoid needing a government bail out, it still needed to sell cars. Its agency, Team Detroit, brought in 50 of the heaviest-hitting freelancers from around the world to "save Ford." This was a direct quote. And we had five days to do it. As two of the only solo creatives invited, Eric McClellan and I teamed up and got to work. 

The brief wasn't sexy, but it was clear and simple: Three out of four people who test-drove a Ford bought it. And new Ford owners loved their vehicles. So get butts in seats.

After each day of concepting and presenting, less than half the teams were asked to stay for the next round. On Friday, the agency and client chose the winning campaign from the three teams still in the running. It was our idea, and we spent the next 18 months producing the work that helped Ford succeed during a pretty rough time.

This is the first campaign I wrote that got into the award shows. People still mention/remember them. Those people are all old now.

While I'm proud of (almost) all of the work I've done on different beers over the years, most of what I've kept is my work for Heineken. Because, Heineken.