Super Bowl spot launching the Hyundai Elantra's "Deprogramming" campaign.
Visa "Lunch"
Apple "Concert"
Hyundai "Room"
Hyundai "Turboface"
In amusingly slow-motion, the driver of a Hyundai Sonata Turbo goes through a series of odd expressions (or “turbo-faces”) each time he experiences the deeply satisfying rush of the turbo kicking in.
VO: “Your mother always said if you keep making that face it’ll stick that way. Let’s hope she wasn’t right.”