We created the Girls’ Fast Track Races to highlight Ford’s commitment to education and to give girls the early exposure to activities in science, technology, engineering, arts & math that is vital to them pursuing further STEAM studies and careers. Because when girls race, everyone wins.

GFTR Announcement

The inaugural, nationwide competition culminated with the finals on the Today Show with guest Danica Patrick. In addition to the trip to New York, each finalist received a $5,000 scholarship.

GFTR Case Study

ICYMI: Girl Scouts put their #STEAM skills to the test on @TODAYshow w/@FORD and @DanicaPatrick! https://t.co/5OjHjfkAbP
— Girl Scouts (@girlscouts) February 10, 2017

The Ford STEAM Experience helps students and parents learn about and connect with Ford's education programs.

Inspiration Generation. Editorial (with partner HuffPo) dedicated to fostering tomorrow's STEAM leaders.

GFTR Site. Registration, rules, tips, physics videos, photos and news about the Girls' Fast Track Races.

CREDITS
AGENCY: GTB
CCO: Toby Barlow
ECD: Doug James, Matt Soldan
GCD: Anita Salomon
ACD: Colleen Hill
CW: Jenn Neff, Jenna Dempsey (IG site)
CD: Lauren Crain (Ford STEAM site)
AD: Rani Lee (Ford STEAM site)
LOGOS: Sarah Bills, Colleen Hill