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Doug James

Creative Director

  • Portfolio
  • About
  • CV
  • Clients
  • "TV"
  • #TBT
  • Lists
  • Contact

Girls' Fast Track Races

For 60+ years, Boy Scouts have been introduced to cars (and science and math) through the Pinewood Derby. Girl Scouts, on the other hand, have had cookies. No wonder women make up such a small percentage of automotive designers and engineers.

In an effort to get girls interested in designing, building and racing cars, we created the Girls' Fast Track Races. Troops across the country took part, with the finals airing live on the Today Show. Its second year is shaping up to be even bigger.

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