I led L|A’s strategic effort to rebrand the Michigan Opera Theater so that it related to its current base and created new fans. We renamed it Detroit Opera*, and developed a new brand identity system that launched in the spring of ’22.

 *Coming up with a name is easy. The hard part is persuading two dozen board members to agree on it.

CREDITS
AGENCY: LAFAYETTE AMERICAN
CCO: Toby Barlow
ECD: Doug Patterson
STRATEGY: Doug James
DESIGNERS: Meg Jannot, Paolo Catalla, Asha Cook, Brent Mosser