The option was promoted in social media as a typical, no-nonsense Ford Owner's How-To Video that drove people to the time-traveling feature on the vehicles' build-and-price pages. The price? A mere 1.21 million dollars.
The prank was picked up by media and consumers alike, pleasing the internet and flooding Ford's sites with 5x the average traffic.
Have you driven a Ford (with a flux capacitor) lately? https://t.co/EPYxDVhoO4
— WIRED (@WIRED) October 20, 2015
mashable: You can live your 'Back to the Future' dreams with Ford's $1.21M flux capacitor: http://t.co/sqdXkddshY pic.twitter.com/x6jcEap2lO
— SimplisticPro (@simplisticpro) October 16, 2015
Ford flux capacitor option promises time-traveling Fiesta - CNET https://t.co/mLcfySGBmM
— Petter Nilsson (@petterjaam) October 20, 2015
The Independent: Ford offers flux capacitor upgrade for Back To The Future Day… http://t.co/cw8QUUNUN8 | http://t.co/7fDJn8rqBF
— World News In Tweets (@NewsInTweetsCom) October 19, 2015
CREDITS
AGENCY: GTB
CCO: Toby Barlow
ECD: Doug James
GCD: Anita Salomon
CD: Tony Wolski
ACD: Trevor Naud
CW: Tori Dubray, Jeremy Schmall